Elektric Avenue is more than a store — it’s a movement. First launched in February 2023 at the Venice Grand Canal Mall in Taguig, this multi-brand concept space was born from a belief that brick-and-mortar retail must evolve. With the rise of online shopping, we’ve reimagined the retail experience to focus on connection, immersion, and community. People don’t just want to buy products anymore — they want to feel them, try them, and belong somewhere. That’s what Elektric Avenue is all about.
Our outlet in Taguig brought together three brands:
• Popcycle, a mobility company championing two-wheeled light electric vehicles.
• Arcadia, a vibrant family-friendly arcade.
• Hello Bear, a “build & dress-your-own” stuffed animal experience.
Now in 2025, we’re proud to announce the opening of our second outlet at Greenhills Shopping Center in San Juan.
What’s Inside the New Greenhills Outlet?
First is JV Musica, the consumer retail arm of Joint Venture Audio Visual — one of the country’s largest names in pro audio and lighting. While Joint Venture Audio Visual supplies the tech behind the country’s biggest townships, arenas, casinos and commercial establishments, JV Musica brings that same expertise to the end user.
How can Jv Musica tap the end user market? It will need to start with user friendly products. But this isn’t just a store for gear. At Greenhills, we’re giving life back to music. JV Musica is building a community space where artists, listeners and simply music lovers converge. Our long-term vision includes establishing a localized version of Tiny Desk, where emerging and even established artists can showcase their work, live in a raw, natural and controlled environment — all while showcasing the audio gear that brings their sound to life. JV Musica will also operate an in-store recording studio for music and podcast production. I believe that putting artists and creators first, backed by great products will naturally draw people who need JV Musica's audio equipment in.
Popcycle
The next brand is familiar because they are also present at the Venice Mall outlet in Taguig. This is Popcycle, an up and coming mobility company co-founded by yours truly. This mobility company aims to change people's lives with two wheeled light electric vehicles. We believe that what we offer is truly transformative. Transportation is a part of everyone's daily lives. People overlook the impact it can have on our well being, time efficiency, and overall quality of life. We believe in the movement, advocacy and products that we push to help people improve this aspect of their lives. Popcycle has many exciting things coming up but as for this new branch, the goal is simply to help new people especially the residents of San Juan and nearby cities, from all walks of life, discover the freedom, joy, and efficiency of light electric vehicles. I feel like it's almost a fact that experiencing this alternative mode of transportation is an awakening moment waiting for you. We just need new people to give it a shot. This is your invitation to test ride, explore, and experience a smarter, healthier way to move.
At the heart of Elektric Avenue is 1C Coffee, a cozy and bike-friendly coffee shop that’s already beloved in Kapitolyo, Pasig. When I was introduced by Popcycle's head of marketing Leandro (who's a constant in their Kapitolyo branch) to the owner of 1C Abi, it took us just one meeting and one ocular visit to know this was a great collaboration. I love and respect the entrepreneurial spirit! Known for its community-first approach, fair pricing, and great drinks, 1C Café will serve as Elektric Avenue's communal hub — a space to relax, hang out, get some work done, or wait while your e-bike gets assembled or serviced or enjoy a cup of coffee while listening to a local artist jam live. 1C also hosts workshops and collaborations with local brands.
Who knows? We might also do free delivery of their drinks using Popcycle's ebikes to nearby residential areas and offices. I only thought of this as I'm writing this.
Next is Cardinal Audio, a premium Hi-Fi brand for true audiophiles. Their lineup includes speakers and amplifiers that cost as much as a car — and for good reason. Their listening experience is unmatched: turn the volume up, place your ear right next to the speaker, and you’ll be amazed by the clarity and comfort. If you think loud audio always means painful distortion — Cardinal Audio will prove you wrong. Visit their dedicated listening room to experience sound like never before.
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Looking Ahead
The Greenhills outlet is just the beginning. Our goal is to bring Elektric Avenue to more locations, and to collaborate with more local brands and communities that share our vision.
For now, we invite you to visit us in 2F Promenade Mall, Greenhills Shopping Center, San Juan — open daily from Monday to Sunday. Whether you’re here for the music, the rides, the coffee, or just the vibe — there’s a place for you at Elektric Avenue.